Avoid wasting time and money.
Let’s launch your digital project the right way.

Seed & Early
stage startups

From zero to market.
I work with founders to validate, build and launch their startup faster — focusing on essentials, not noise.

From idea to execution.
I work with SMEs teams to launch new companies or develop new projects the startup way.

Est. companies' spin-off or re-launch

I've been engaged with two type of teams
that share the same challenge
— turning ideas into working products & systems.

Is your project development on the right track?

Most teams start with a simple idea — and end up with a NASA-level feature list, before launch.

After a few calls, everything becomes bigger, slower, and full of bugfixes even before launch.
That’s where projects lose time, focus and money. Here’s how I fix that.

Focus First

Define the real target and the problem worth solving. Most projects fail before they start because they try to solve everything for everyone.

I help teams cut through the noise, focus on the core value, and save months of money and wasted work.

Build Lean

Cut useless features, automate smartly, go live fast. Don't need a 1M$ software to start.

With no-code and vibe coding tools, you can optimize development time and costs in surprising ways — building a working MVP or system in weeks instead of months.

Involve few true early adopter super in target. Use data and feedback to iterate product dev and scale sustainably.

I’ve worked on analytics and growth tracking for several startups —
I know which KPIs actually matter, and how to read them to turn insights into growth.

Measure & Adapt

Stop overthinking. Start validating

2 Exit or M&A
€ 3+ Million raised

Startups I worked with

Achieving results

+15

new projects managed or startup launched

I'm engaged to turn ideas into working systems — fast, focused, and measurable.

Bcode

A SaaS platform for Digital Product Passports and blockchain-based traceability.

• Designed the go-to-market strategy across multiple verticals

• Created a unified marketing system integrating CRM, automation, and analytics.

• Helped position Bcode as a European player in product traceability innovation.

• Leading the software development form zero to fundraising and Google Marketplace validation

KNOBS

A software house specializing in custom code software development & blokchain.

• Defined the brand positioning and marketing strategy for growth.

• Built the digital funnel and analytics system from scratch.

• Created a structured communication plan to attract B2B clients and partners.

• From zero to exit

up to 70%

reduction in development and marketing costs

Teddy Spa

A leading Italian fashion brand and manufacturer exploring new digital strategies.

• Supported the marketing team in developing new digital initiatives (one of firsts B2B e-commerce in Italy)

• Built internal alignment between departments and optimized digital go-to-market processes.

• Helped turn abstract ideas into clear, testable digital projects ready for validation.

Joykey.live

A Web3 platform empowering creators connection through AI

• Defined the marketing and business model for a multi-layer creator platform.

• Built positioning, landing pages, and investor materials for fundraising.

• Connected marketing, product and AI analytics into a single growth system.

3-6 months

average time to market

Every digital project is different — but the process to make it work is always the same: focus, build, measure. Three steps to go from idea to market, without wasting time or budget.

Create the minimum system that works

We design and connect the essential pieces: product, funnel, automation, analytics. Fast, lean and functional. Enough to go live, learn and validate — not to overbuild.

Learn, adapt, scale

Once the system is live, we track real data, not opinions.
We improve what works and cut what doesn’t. That’s how growth becomes sustainable — by design.

Define what really matters

We start by understanding your target, your goals and what problem you’re actually solving. Then we remove everything unnecessary. This is where we save 80% of the effort before building anything.

Full stack, from planning to operations.

Andrea is a positive, cheerful, capable and dynamic colleague. He is incredibly resourceful, smart and full of ideas, farsighted and able to see beyond. Andrea knows how to communicate with great enthusiasm his projects and engage colleagues identifying and respecting the abilities of each. For me, it is a source of inspiration and a respected professional.

Monica Simionato | Marketing

★★★★★

Creatività, curiosità, energia! Un vulcano di idee, una propensione naturale a divertirsi lavorando, trasmettendo passione in quello che fa. Insieme a queste caratteristiche creative una capacità progettuale importante per trasformare le idee in progetti: su questo, cura degli aspetti organizzativi e funzionali. Simpaticissimo!

★★★★★

Luca Antonini | Director @Teddy

Andrea was very actively engaged with customers, and aggressive in his pursuit of profitable business. He avoided accepting "no" as an answer, and worked diligently to create successful sales. Andrea had good relationships with customers, suppliers and co-workers. I'd recommend Andrea for any sales job.

Rick Duncan - Former Global Direct @Rolled Alloys Inc.

★★★★★

I really enjoy working with Andrea. The first Andrea’s skill that surprise me is the ability to imagine new useful products. He has a lot of passion and he can involves you in his vision. He is able to launch a new product on the market starting from zero: he can manages product development, customer development, product design and let the project growth.

★★★★★

Davide Quadrelli - Digital marketer and UX/UI Designer

I don't use tools because they are trendy. I use them because they save time, reduce costs and make ideas work sooner.

Strategy & Analytics

→ Notion, Miro, Google Analytics 4, Hotjar, Tag Manager, Mixpanel, GA4, Funnelytics

→ Webflow, WeWeb, Notion, Airtable, Make (ex-Integromat), Zapier, n8n, Bubble, Shopify, Wordpress, Elementor, Bcode, Squarespace, Hostinger

→ Meta Ads, Google Ads, Mailchimp, ActiveCampaign, Typeform, Brevo, Telegram, Discord, SEO development. Managed directly ADV for 120k/year

No-code & Automation

Marketing & Growth

Ai & Prototyping

→ ChatGPT, OpenAI, Midjourney, Figma, FigJam, Miro, Runway, Nano Banana, Gemini, Voiceflow, 11Labs. OpenAI, Google Stich, Gemini

(some of) My digital stack

Why

Today, anyone can build a product. No-code, low-code, AI — the tools are everywhere, and they work.

The result? More and more people are creating things on their own.
And often, the product is actually good.

But then this happens: No one discovers it. No one uses it. No one comes back.

Because building has become easy. Growth, retention, virality — these are still crafts. Made of loops, testing, failure, and method.

The gap has shifted from“I don’t have the skills to build it.”
to:“I built it, but no one knows it exists.”

The real competitive advantage today is no longer development speed.
It’s the ability to grow what you build. That's why you need me.

Frequently asked questions

How many startups or companies do you work with at once?

I'm not a consultant and I'm not looking for a position in an organizational chart either. I like working and I like to be engaged in worth projects. When I'm engaged in a worth company, team or project I'm fully committed. In my experience you can't scale up a project as a consultant.

Do you use digital marketing, design or no-code tools?

Yes If needed and depending on the team. My main role is to help you build smarter marketing systems, choosing the right tools, team, and roadmap to get to market faster and to stay there for long time.

Do you have a team?

I always work with the team of the company first. If needed I've a trusted network of developers, designers and product specialists. They can jump in when and if needed, so you get flexibility.

What kind of startups or companies do you work with?

I've been working with seed or early-stage startups or SMEs launching new projects, with at least a €30k–100k budget for product or marketing (not for me, but for the build phase).

Are you part of the team or a consultant?

I'm not a consultant. When I'm engaged in a worth company or project I'm fully committed. I build teams and I'm part of the team. It depends from commitment, and company's owners or founders vision. My experience says I bring projects to success, so I'm usually asked to stay till the job is done.